Ruva vs Ovia
Ruva gives you free period, fertility and pregnancy tracking with no account and no ads. Your entries stay on your device unless you choose to back them up or share them.
Ovia, made by Ovuline, Inc., doing business as Ovia Health by Labcorp, covers periods, fertility, pregnancy, postpartum, perimenopause and menopause. Ovia Parenting is a separate app for breastfeeding, sleep and nappies. Enhanced versions are provided through employers, health plans and healthcare providers.1,2,3
Ruva keeps your daily record on your device: every feature is free, and you can start without an account. Use it in any browser today, or get the Android app on Google Play. Apps for iPhone, iPad and Mac are on the way, along with an Apple Watch app.
At a glance
- Ovia is run by Ovuline, Inc., doing business as Ovia Health by Labcorp, a subsidiary of Labcorp.1
- Ovia is listed as free on the US App Store. Enhanced versions are provided through employers, health plans and healthcare providers.2,1
- Ovia’s privacy policy says that, as of June 2025, it no longer shows advertising to consumer users.1
- Ovia stores your entries in its cloud, on Amazon Web Services servers in the US.1
- Ovia’s terms say its services are not intended as contraception.4
Side by side
| Feature | Ruva | Ovia |
|---|---|---|
| Price and free tier | Every feature free You get every Ruva feature for free, with no paywall or premium tier. That includes every mode, the doctor summary and the library of guides. | Free consumer app Ovia is listed as free on the US App Store. Enhanced versions are provided as a benefit through employers, health plans and healthcare providers. 2,1 |
| Ads | No ads No ads anywhere in Ruva, and no advertising ID. Ruva uses Google Analytics for Firebase with advertising switched off to see how the app is used, and counts health-related screens itself so they never reach Google. You can switch it off in Settings › Privacy settings. | No consumer ads Ovia’s policy says that, as of June 2025, it no longer shows advertising to consumer users. Its App Store privacy label lists “Developer’s Advertising or Marketing” as a purpose for some data. 1,2 |
| Account needed | No account needed Start tracking without an account. Linking Google, Apple or an email account is optional, needed only to join the Community or restore a cloud backup on a new device. | Email and password Ovia describes reaching an existing profile and data by logging in with an email and password. 2 |
| Where your data is kept | On your device Your entries stay on your device, in your browser when you use Ruva on the web. They leave only if you make a cloud backup, share with a partner or post in the Community. | Ovia’s cloud in the US Your entries are stored on Amazon Web Services servers in the US, encrypted in transit and at rest. Ovia keeps consumer data while the account is active and for 7 years afterwards. 1 |
| Selling and sharing data, per their policy | No data sales Ruva doesn’t sell your data, and your cycle data isn’t shared with Google or Apple if you link an account. You choose whether to make a cloud backup, share with a partner or post in the Community. | Some sharing, none for ads Ovia says it does not sell or share personal data for advertising, but may share data with its parent company Labcorp and may disclose or sell de-identified data. It may also share personal data with your employer’s health plan and insurer, and shares health data with your employer only if you expressly consent for a specific purpose. 1 |
| Export your data | Download everything Download everything as one file you can restore into Ruva on another device without an account. You can also get a CSV copy for spreadsheets. | Export in Settings To get a copy of your data, go to More, then Settings, then “export my data”. 1 |
| Delete your data | Delete inside the app You can delete everything from inside Ruva. | In-app or email request You can delete your account in Settings or contact support by email, subject to exceptions. If you joined a research study, Ovia may delay deletion until the study ends. 1,5 |
| Languages | Eight languages Use Ruva in English, Spanish, French, German, Brazilian Portuguese, Arabic, Simplified Chinese or Hindi. Arabic has a right-to-left layout. | English and Spanish The US App Store lists English and Spanish. 2 |
| Platforms | Browser and Android Use Ruva in any browser, or get the Android and Wear OS apps on Google Play. Apps for iPhone and iPad are on the way, along with Mac (as the iPad app) and Apple Watch. | iPhone and Android Ovia is listed on the App Store and Google Play. The separate Ovia Parenting app is listed for iPhone. 2,6,3 |
| Pregnancy, after a birth, perimenopause | Yes, each has its own mode Choose cycle tracking, trying to conceive, pregnancy, after a birth or perimenopause. You can switch modes without losing what you’ve logged. | Pregnancy through menopause Ovia includes a week-by-week pregnancy guide, a 12-month postpartum programme, and perimenopause and menopause tracking. 2 |
| Contraception | Not contraception Ruva helps you track your cycle, with dates that are estimates based on what you’ve logged. It isn’t contraception or a medical device. | Not contraception Ovia’s terms say it is not intended as contraception or a medical device, though the app offers birth control logging. Ruva is also not contraception or a medical device, and its dates are estimates. 4,2 |
| Offline use | Log offline Your entries save on your device, so you can log without a connection once Ruva has loaded in your browser. | Not stated Not stated on the cited pages. |
Use Ruva free in your browser or in the Android and Wear OS apps from Google Play, with no account needed. Apps for iPhone, iPad and Apple Watch are on the way. The feature availability table shows which features come with the phone apps, and the privacy policy explains your data choices.
Features compared
| Feature | Ruva | Ovia |
|---|---|---|
| Hormone chart | Typical hormone curves See how FSH, LH, oestrogen and progesterone typically change across a cycle, drawn to your cycle length with today marked. It’s a typical cycle, not your own levels. | Hormone changes by phase Ovia’s cycle-tracking page says it tracks hormonal changes across each cycle phase. 7,2 |
| Patterns from your logs | From your own logs Recorded patterns count what you log before and during your periods. They show patterns, not causes, and there are no scores. | Trends and averages Ovia shows trends and averages from your past period data, and trends in your health and activity. 7,8,2 |
| Temperature and LH chart by cycle | One cycle at a time Your basal temperature by cycle day, with your LH test results and period days. It never marks fertile days. | Fertility chart An Ovia guide describes a fertility chart with basal temperature against period and fertile-window dates. It doesn’t mention ovulation test results. 9,10,2 |
| Report for your doctor | Free PDF A summary of your cycle lengths, periods, symptoms and patterns for your doctor, saved as a PDF. | Not stated |
| Partner sharing | Free Share a view of your cycle with a partner and choose what they see. | Friends & Family Sharing You can add a spouse, partner, sibling or friend to share your daily updates. 2,6 |
| Community | Anonymous communities Join topic communities without showing your name. Joining needs a linked Google, Apple or email account; tracking never does. | Anonymous community Ovia’s Community lets members ask and answer questions anonymously. 10,2 |
| Choose what you log | Hide and reorder Choose which sections and trackers appear when you log, and put them in your own order. | Customise categories Ovia lets you customise the tracking categories on the log page. 10,2 |
| Your own tags | Your own tags Add tags for what matters to you, like a supplement or a trigger, and see them counted in your patterns. | Not stated |
| Automatic deletion | By section and age Choose sections and an age, and older entries in them are deleted automatically. Period days stay, because your estimates need them. | Not stated |
| New-phase reminder | Opt-in reminder A reminder on the first day of each new phase, with discreet wording if you prefer. In a browser, reminders arrive while Ruva is open in a tab. | Not stated |
| Import from other apps | From Flo, Clue and more Import a data export from Flo, Clue, Natural Cycles, Apple Health, drip. or Mensinator, or a CSV file. Ruva reads it on your device and shows a preview first. | Activity data only Ovia can pull sleep, steps and weight from Apple Health, Health Connect or Fitbit. Importing period history isn’t stated. 11,2 |
What Ovia offers
- Tracking from periods and fertility through pregnancy, postpartum, perimenopause and menopause.2
- Over 2,000 free expert articles, according to Ovia’s listing.2
- A week-by-week pregnancy guide, kick counter, contraction timer and bump tracker.2
- No consumer advertising since June 2025, according to Ovia’s policy.1
- Premium health coaching and live one-to-one care-team support.2,12
- Apple Health and Fitbit connections, listed on the App Store.2
Where Ruva goes further
- Your record stays with you. Ruva keeps entries on your device, in your browser when you use the web app. They leave only if you make a cloud backup, share with a partner or post in the Community.
- Start tracking without an account. Sign-in is for joining the optional Community or restoring a cloud backup on a new device. You can also download and restore your record as a file without an account.
- Read and log in eight languages: English, Spanish, French, German, Brazilian Portuguese, Arabic, Simplified Chinese and Hindi. Ruva’s guides are available in all eight too.
- Every feature is free for everyone, including pregnancy guides, the doctor summary and perimenopause tracking. There’s no premium tier. Optional support in the phone apps adds no features.
- Ruva shows each estimate as a date window with a confidence chip, and patterns as counts of what you logged. Ovia lists a daily fertility score. With Ruva, you can see what an estimate rests on, without a score for your cycle.2
Choose Ruva for everyday tracking
If you’re weighing Ovia’s coaching and care team
Ovia offers premium health coaching and live care-team support. Choose Ruva for a daily record you keep on your device, sourced guides and a doctor summary you can bring to an appointment, all free.2,12
If you want to start today
Ovia has iPhone and Android apps. You can open Ruva today in any browser or get it on Google Play for Android, and start without an account. Ruva’s iPhone, iPad and Apple Watch apps are on the way.2,6
If you want your records kept on your device
Choose Ruva to keep your entries on your device without creating an account. They leave only if you make a cloud backup, share with a partner or post in the Community. You can download everything and delete it in the app.
If you want more language choices
Ovia’s US App Store listing shows English and Spanish. Ruva gives you eight languages, including Arabic, Simplified Chinese and Hindi, with sourced guides in every language.2
Questions
Is Ovia free?
Does Ovia share my data with my employer?
Ovia’s policy says it does not share your health data with your employer unless you expressly consent for a specific purpose. It may share personal data with your employer’s health plan and its business associates, including your health insurer, consistent with HIPAA or other privacy laws. The policy separates Ovia’s free consumer version from the enhanced versions provided as a benefit by employers, health plans and healthcare providers. With Ruva, your entries stay on your device unless you make a cloud backup, share with a partner or post in the Community.1
How do I move my history from Ovia?
In Ovia, go to More, then Settings, then “export my data” to keep a copy of your history. Its policy also describes account deletion in Settings, subject to exceptions. To bring period history into Ruva, prepare a CSV with a date column and a flow column, or enter your recent period dates. Ruva reads imported files on your device and shows a preview before saving, with an undo if you change your mind.1
Is either app a form of contraception?
No. Ovia’s terms say its services are not intended as contraception or a medical device. Ruva is not contraception or a medical device either. Ruva helps you keep a record of periods, symptoms and tests, with dates clearly shown as estimates.4
Sources
Every statement about Ovia on this page comes from the pages below, read on the date shown. We quote the wording we relied on.
- Ovia privacy policy (Ovia Health)
Ovuline, Inc., doing business as Ovia Health by Labcorp (“Ovia”)
Ovia Health by Labcorp is a subsidiary of Labcorp , a global life-sciences leader.
Some parts of this Policy only apply to Ovia’s free consumer version of the Services, while others only apply to the enhanced paid versions provided as a benefit by employers, health plans and health care providers.
As of June 2025, Ovia no longer shows advertising to our Consumer users and does not sell or share any personal data for advertising.
We collect the data you input into Ovia apps and Services and store it in our cloud computing environment
The data we collect is transferred to servers located in the US of our cloud computing provider, Amazon Web Services (AWS)
Ovia protects personal data with security measures that are consistent with industry standards, including background checks on all employees and data encryption in transit and at rest.
If you are a Consumer user, we store your data (all categories) for the period that your account is active and then for 7 years after that.
We may share data with our parent company Labcorp and with companies under common control
Ovia may disclose or sell deidentified data derived from patient information (as defined by the California Consumer Privacy Act)
we do not share your health data with your employer unless you expressly consent for a specific purpose
However, we may share personal data with your employer health plan and their business associates (including your health insurer), and with employee benefits management vendors, consistent with HIPAA or other privacy laws.
Obtain a copy of your data Go to “More” then “Settings” and then “export my data”
Delete your data and account, subject to certain exceptions Go to “More” then “Settings” and choose “reset or delete my account”, and then “delete my account”
If you have consented to participate in a research study and subsequently request deletion of your data, we may delay deletion until completion of the study.
- Ovia Cycle & Pregnancy Tracker, US App Store listing (Apple App Store)
Ovia Cycle & Pregnancy Tracker Fertility, Ovulation, & Period Only for iPhone Free
The following data, which may be collected and linked to your identity, may be used for the following purposes: Developer’s Advertising or Marketing Health & Fitness Health
Users who are currently using Ovia Pregnancy & Baby Tracker will be able to access their existing profile and data by downloading Ovia Cycle & Pregnancy Tracker and logging in with the same email and password combination.
Languages English and Spanish
Requires iOS 18.0 or later. iPhone Requires iOS 18.0 or later. Apple Vision Requires visionOS 2.0 or later.
from your period through fertility, pregnancy, postpartum, perimenopause, menopause, and beyond.
A personalized, 12-month program focused on birth recovery, postpartum conditions and complications, reproductive planning, return to work support, mental health, & more.
Symptom and mood tracking, education, and support to navigate perimenopause & menopause confidently.
Birth control tracking
Access over 2,000 free expert articles on fertility, ovulation, conception, postpartum, menopause & reproductive health.
Pregnancy Week by Week: Know what to expect each week with a baby due date countdown and weekly videos and content
Kick Counter & Contraction Timer: Count baby kicks & contractions as your due date approaches.
Bump Tracker: Keep a record of your growing baby bump.
access premium tools like health coaching, personalized content, and programs for birth control tracking, endometriosis, PCOS, & more.
Apple Health & Fitbit Integrations: Share data from Ovia to the Apple Health app. Sync your Fitbit to share steps, sleep & weight with Ovia.
Fertile window and ovulation time predictions & a daily fertility score.
The new Ovia experience combines Ovia and Ovia Pregnancy into one single app.
Friends & Family Sharing: Add your spouse, partner, sibling, or your BFF to share your daily updates.
A period tracker with customizable data logging including symptoms, moods, sex, and nutrition.
- Ovia Parenting & Baby Tracker, US App Store listing (Apple App Store)
Ovia Parenting & Baby Tracker Breastfeeding, Sleep, & Diaper Only for iPhone Free
- Ovia terms of use (Ovia Health)
The Services are not intended for use as a method of contraception.
Ovia Health does not provide medical advice. Furthermore, the Services are not intended for use as a medical device and do not provide treatment or diagnoses.
- Delete your Ovia account (Ovia Health)
To delete your account, please contact support at support@oviahealth.com
- Ovia Cycle & Pregnancy Tracker, Google Play listing (US) (Google Play)
Ovia Cycle & Pregnancy Tracker Ovia Health
Friends & Family Sharing: Add your spouse, partner, sibling, or your BFF to share your daily updates.
Sync your Fitbit to share steps, sleep & weight with Ovia.
- Cycle tracking (Ovia Health)
Tracks hormonal changes across each cycle phase: menstrual, proliferative, ovulatory, and luteal
Members receive trends and averages of their past period data for better understanding of their cycles and potential changes
- Viewing current and past data in Ovia (Ovia Health)
You can also go to the “More” menu to view your profile, trends in your health and activity, and any other information you may have logged.
- How to use your fertility chart (Ovia Health)
Your fertility chart contains all your essential fertility data: your fertility score, basal body temperature, intercourse, and cervical fluid.
It will show this data with the dates for your period and fertile window, so you can see how it relates to your entire cycle and fertility health.
- Getting started with Ovia: Your quick start guide (Ovia Health)
You can even customize the tracking categories on your data log page by tapping the “Settings” icon.
Tap on the bubble icon in your bottom bar menu to open Community.
This is a place for you to ask and answer questions anonymously with other Ovia members in a safe, supportive environment.
take a look in the “more” menu to see all the other resources and tools available in your Ovia app (health charts, a Daily self-care checklist, and more).
- Tracking your activity with Ovia (Ovia Health)
Ovia is able to pull sleep, steps, and weight metrics.
- Ovia Health home page (Ovia Health)
Unlimited, live 1:1 support from our Care Team, available by in-app messaging, phone, and video