Ruva vs Clue
Ruva gives you period, fertility and pregnancy tracking with every feature free, no ads and no account to create. Here’s how Clue compares on cost, privacy and everyday use.
Clue is made by BioWink GmbH in Berlin. It has a free version and an optional Clue Plus subscription, with data stored on your phone and on EU servers. Ruva gives you every feature free and keeps your entries on your device unless you choose to back them up or share them.1,2,3,4
Open Ruva in any browser, or get the Android app on Google Play. Track periods, symptoms and pregnancy without creating an account, with free modes for trying to conceive, after a birth and perimenopause too. Apps for iPhone, iPad and Mac are on the way, along with an Apple Watch app.
At a glance
- Clue has a free version and an optional Clue Plus subscription.5,2
- Clue requires a free account.6,1
- Clue keeps data on your phone and on servers in Ireland and Germany, operated by Amazon Web Services.1,7
- Clue says tracked health data is never shared with or sold to advertisers.4
- Clue says it should not be used as a contraceptive. Ruva isn’t contraception either. It isn’t a medical device, and its dates are estimates.2
Side by side
| Feature | Ruva | Clue |
|---|---|---|
| Price and free tier | Every feature free You get every Ruva feature for free, with no paywall or premium tier. That includes every mode, the doctor summary and the library of guides. | Free, optional Clue Plus The US App Store lists Clue Plus at $9.99 a month or $39.99 a year. Prices vary by region, and Clue says subscribing through its website costs least. 5,2,8 |
| Ads | No ads No ads anywhere in Ruva, and no advertising ID. Ruva uses Google Analytics for Firebase with advertising switched off to see how the app is used, and counts health-related screens itself so they never reach Google. You can switch it off in Settings › Privacy settings. | App events go to ad networks Clue says tracked health data never goes to advertisers, but shares app events such as installs and subscriptions with Meta and TikTok through Adjust. Its terms reserve the right to show ads. 4,1 |
| Account needed | No account needed Start tracking without an account. Linking Google, Apple or an email account is optional, needed only to join the Community or restore a cloud backup on a new device. | Required You need a free account to start using Clue. Its terms describe it as an online service. 6,1 |
| Where your data is kept | On your device Your entries stay on your device, in your browser when you use Ruva on the web. They leave only if you make a cloud backup, share with a partner or post in the Community. | Phone and EU servers Your data is stored on your phone and on servers in Ireland and Germany, operated by Amazon Web Services. Clue stores profile data separately from health data. 1,7,4 |
| Selling and sharing data, per their policy | No data sales Ruva doesn’t sell your data, and your cycle data isn’t shared with Google or Apple if you link an account. You choose whether to make a cloud backup, share with a partner or post in the Community. | Research data sharing Clue says it never shares or sells tracked health data to advertisers, but shares de-identified health data with selected research partners. It says it will not comply with subpoenas demanding your data. 4,9 |
| Export your data | Download everything Download everything as one file you can restore into Ruva on another device without an account. You can also get a CSV copy for spreadsheets. | JSON download Use “Download my data” to get tracked data and app settings as a JSON file. The download link expires after 72 hours. 10 |
| Delete your data | Delete inside the app You can delete everything from inside Ruva. | In the app You can delete your Clue account in the app, and deletion cannot be undone. You can also request complete deletion, including past data sent to third-party tracking and analysis services. 11,4 |
| Languages | Eight languages Use Ruva in English, Spanish, French, German, Brazilian Portuguese, Arabic, Simplified Chinese or Hindi. Arabic has a right-to-left layout. | 27 languages The US App Store lists English and 26 other languages, including Arabic, Hindi and Simplified Chinese. 2 |
| Platforms | Browser and Android Use Ruva in any browser, or get the Android and Wear OS apps on Google Play. Apps for iPhone and iPad are on the way, along with Mac (as the iPad app) and Apple Watch. | iPhone and Android Clue supports iPhone and Android. You can connect wearables including Oura and Garmin, and Apple Watch on iOS. 1,2,12 |
| Pregnancy, after a birth, perimenopause | Yes, each has its own mode Choose cycle tracking, trying to conceive, pregnancy, after a birth or perimenopause. You can switch modes without losing what you’ve logged. | Pregnancy and perimenopause Clue Pregnancy has free and Clue Plus versions. Clue Perimenopause is included in Clue Plus. 3,13 |
| Contraception | Not contraception Ruva helps you track your cycle, with dates that are estimates based on what you’ve logged. It isn’t contraception or a medical device. | Not contraception Clue says it isn’t intended for contraceptive purposes, and Clue Conceive can’t be used to prevent pregnancy. Ruva isn’t contraception either. It isn’t a medical device, and its dates are estimates. 2,14 |
| Offline use | Log offline Your entries save on your device, so you can log without a connection once Ruva has loaded in your browser. | Partial offline use Clue says some parts of its redesigned app can no longer be used offline. 15 |
Use Ruva free in your browser or in the Android and Wear OS apps from Google Play, with no account needed. Apps for iPhone, iPad and Apple Watch are on the way. The feature availability table shows which features come with the phone apps, and the privacy policy explains your data choices.
Features compared
| Feature | Ruva | Clue |
|---|---|---|
| Hormone chart | Typical hormone curves See how FSH, LH, oestrogen and progesterone typically change across a cycle, drawn to your cycle length with today marked. It’s a typical cycle, not your own levels. | Current phase only Clue’s Cycle Phase Insights explains what is happening hormonally in your current subphase, not past or future phases. Some parts need Clue Plus. 16,17 |
| Patterns from your logs | From your own logs Recorded patterns count what you log before and during your periods. They show patterns, not causes, and there are no scores. | Basic free, more with Clue Plus Clue’s free tracker helps you spot patterns in cycle regularity and flow. Clue Plus adds analysis such as cramps analysis and complete cycle overviews. 18,19 |
| Temperature and LH chart by cycle | One cycle at a time Your basal temperature by cycle day, with your LH test results and period days. It never marks fertile days. | With Clue Plus Clue Plus adds BBT charts that follow your temperature curve. Clue doesn’t say ovulation test results appear on them. 19 |
| Report for your doctor | Free PDF A summary of your cycle lengths, periods, symptoms and patterns for your doctor, saved as a PDF. | Clue Plus or one-time purchase Clue’s report for your doctor comes with Clue Plus, or free users can buy it once. 20 |
| Partner sharing | Free Share a view of your cycle with a partner and choose what they see. | Sharing needs Clue Plus Sharing your cycle through Clue Connect needs Clue Plus. Viewing someone else’s shared cycle is free. 21 |
| Community | Anonymous communities Join topic communities without showing your name. Joining needs a linked Google, Apple or email account; tracking never does. | Rolling out, English only Clue Community is a forum for users aged 18 and over, in English in Clue Conceive and being rolled out gradually to Period Tracking. 22,23 |
| Choose what you log | Hide and reorder Choose which sections and trackers appear when you log, and put them in your own order. | Choose and reorder Clue lets you choose which tracking categories appear and in which order. 24 |
| Your own tags | Your own tags Add tags for what matters to you, like a supplement or a trigger, and see them counted in your patterns. | Custom tags Clue’s help centre says free users can create up to 5 custom tags and Clue Plus users unlimited. Its Android 275.0 notes list unlimited custom tags for everyone. 25,23 |
| Automatic deletion | By section and age Choose sections and an age, and older entries in them are deleted automatically. Period days stay, because your estimates need them. | Not stated |
| New-phase reminder | Opt-in reminder A reminder on the first day of each new phase, with discreet wording if you prefer. In a browser, reminders arrive while Ruva is open in a tab. | Phase alerts Clue can alert you when you enter a new cycle phase, in Period Tracking mode and not when hormonal birth control is set. 16,18 |
| Import from other apps | From Flo, Clue and more Import a data export from Flo, Clue, Natural Cycles, Apple Health, drip. or Mensinator, or a CSV file. Ruva reads it on your device and shows a preview first. | Apple Health, iPhone Clue’s iOS 299.0 release imports period data from Apple Health. Clue says there is no direct import from other period apps. 23,26 |
What Clue offers
- Data kept on EU servers and covered by European privacy law (GDPR).2,4
- A stated commitment never to share or sell tracked health data to advertisers.4,9
- A JSON download of tracked data and settings.10
- Collaboration with researchers at Oxford University on a study.27,28
- More than 200 symptoms and experiences to track, plus over 400 articles.2
- 27 languages, with VoiceOver, Voice Control and larger text support.2
Where Ruva goes further
- Start tracking in Ruva without an account. Clue requires one. In Ruva, you link an account to join the optional Community or restore a cloud backup on another device.6
- Keep your entries on your device. In Ruva’s web app, they stay in your browser and leave only if you make a cloud backup, share with a partner or post in the Community. There are no ads.
- Use every Ruva feature free, including trying to conceive, perimenopause and the doctor summary. Clue includes perimenopause in Clue Plus, and its report for your doctor comes with Clue Plus or as a one-time purchase.13,3,20
- Get a dedicated mode for after a birth, free in Ruva. It brings together recovery notes, feeds and nappies, and guidance on when to get help.
- Download everything from Ruva and restore it on another device without an account. You also get a CSV copy for spreadsheets, so your records stay useful beyond the app.
Choose Ruva for everyday tracking
If privacy is your priority
Ruva keeps your entries on your device unless you make a cloud backup, share with a partner or post in the Community. Clue stores data on EU servers. With Ruva there is no account to create, and no ads.4,27,28
If you want to start without an account
Open Ruva in your browser and start logging. Clue requires a free account, while Ruva lets you keep your tracking on your device without signing in.6
If you want every mode without a subscription
Ruva’s trying-to-conceive and perimenopause modes are free, along with every other feature. Clue includes perimenopause in Clue Plus. Choose Ruva to keep tracking as your needs change without a paywall.13,3
If you keep sleep and temperature records
Clue can sync sleep, temperature and heart rate data from a wearable. Ruva lets you log sleep and basal temperature alongside periods and symptoms, free in your browser, so you can keep those everyday observations together.29
Moving your history to Ruva
Ruva can import the measurements.json file from a Clue data download. Unzip the download first. It reads the file on your device and shows a preview of what it found before saving anything, and you can undo the import. Settings and anything Ruva has no match for are left out.
Questions
Is Clue free?
Do I need an account for Clue?
Where does Clue store my data?
How do I move from Clue to Ruva?
Use Clue’s “Download my data” option and save the file before the download link expires after 72 hours. You can also delete your Clue account in its app if you choose, but deletion cannot be undone. In Ruva, open Settings › Your data & devices › Bring your history and select your Clue export. Ruva reads it on your device without uploading it, shows a preview before saving and lets you undo the import.10,11
Sources
Every statement about Clue on this page comes from the pages below, read on the date shown. We quote the wording we relied on.
- Clue terms of service (Clue)
Today, Clue exists only as an online service. To use Clue, you need to create an account.
the data is stored both locally on your mobile phone and on our servers
we reserve the right to display advertisements on our website or in our app.
this service is no longer available to new users.
Clue is intended for use on iOS and Android mobile devices
The Clue Services are operated by BioWink GmbH, which is located at Adalbertstrasse 7-8, 10999 Berlin
- Clue Period Tracker & Calendar, US App Store listing (Apple App Store)
Free · In‑App Purchases
Note: Clue should not be used as a contraceptive.
1 Month $9.99 Clue Period Tracker - 1 year $39.99
English, Arabic, Danish, Dutch, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Malay, Norwegian Bokmål, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Spanish, Swahili, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese
Requires iOS 18.0 or later. iPhone Requires iOS 18.0 or later.
Clue is not intended to be used for contraceptive purposes.
Headquartered in Berlin, your data is protected by strict European privacy law (GDPR).
Track 200+ symptoms and experiences
Explore 400+ articles on your cycle, fertility, sex, pregnancy, perimenopause, and reproductive health.
Supported Features VoiceOver Voice Control Larger Text Dark Interface Reduced Motion Captions
- Different Clue modes (Clue Help Center)
There are five different modes in the Clue app.
Clue Pregnancy. Designed for pregnant people who want to track their pregnancy experiences and follow fetal development. There’s both a free version and a Clue Plus version available.
It’s part of the Clue Plus subscription.
- Clue privacy policy (Clue)
the sensitive health data you track in the Clue app is never shared with or sold to advertisers, or any partners whose services we may recommend in Clue.
Be assured that the sensitive health data you track in the Clue app is never shared with or sold to advertisers.
Through Adjust, we share standard app events like installation of the Clue app or subscription to Clue Plus services with certain advertisement networks like Meta and Tiktok.
your personal profile data is stored separately from your health data and your service settings.
we share relevant de-identified health data you’ve tracked in the Clue app with carefully selected research partners to be used in their scientific studies.
Request the complete deletion of your data, including all past data sent to third-party services used for tracking and analysis, by reaching out to <
All of our data is securely stored on servers located in the European Union (EU).
- How much does Clue Plus cost? (Clue Help Center)
Be assured the free version of Clue will continue to be available free of charge.
The price of Clue Plus varies depending on region.
- Why do I need a Clue account? (Clue Help Center)
To start using Clue, you’ll need to make a free account.
- Where is my data stored? (Clue Help Center)
Your data is securely stored in our Clue servers located in Ireland and Germany. The servers are operated by Amazon Web Services.
- What is the free version of Clue Pregnancy mode? (Clue Help Center)
The most affordable way to sign up for Clue Plus is directly via our website, helloclue.com.
- How Clue handles data privacy (Clue Help Center)
If we are subpoenaed by any authority demanding access to your data, we will not comply.
- How do I get a copy of my Clue data? (Clue Help Center)
Tap ‘Download my data.’
Your data file will be sent in JSON format and includes your tracked data and your Clue app settings.
This includes a link to download your data file, which expires after 72 hours.
- How can I delete my Clue account? (Clue Help Center)
If you’d like to delete your Clue account, you can do this directly through the Clue app.
Once you delete your account you won’t be able to reactivate it, or get your tracked health data back.
- Which wearables can be connected with Clue? (Clue Help Center)
You can connect wearables from Oura, Apple Watch (for iOS), Withings, Ultrahuman, WHOOP, Fitbit, Polar, Luna, HUAWEI, and Garmin.
- What’s Clue Perimenopause mode? (Clue Help Center)
Clue Perimenopause is included with every Clue Plus subscription.
- Can I use Clue Conceive predictions to prevent pregnancy? (Clue Help Center)
No, Clue Conceive cannot be used to prevent pregnancy.
- Why can’t I use the app offline? (Clue Help Center)
Since the relaunch of the newly designed Clue app, some parts of the app can no longer be used offline.
- How can I learn about my different cycle phases? (Clue Help Center)
This science-led feature provides an overview of the cycle phase you’re currently in, as well as real-time insight into what’s happening hormonally and how that influences your mood, energy, focus, symptoms, and daily experience.
You’ll only be able to see information about the current phase you’re in, not about past or future phases.
You can also set reminders that will inform you when you’ve entered a new cycle phase.
Please note this feature is only available in Clue Period Tracking mode for now, and it won’t be visible if you’ve set a hormonal birth control method in your health profile in the More Menu.
- Discover Cycle Phase Insights: Understand your body, feel empowered (Clue)
Hormonal insights: Clear explanations of what’s happening biologically.
Some features of Cycle Phase Insights, such as community insights and related science content, are exclusive to Clue Plus.
- Clue: Period & Cycle Tracker, Google Play listing (US) (Google Play)
Free period tracker with calendar view to plan with confidence
Spot patterns in your menstrual cycle regularity and period flow.
Get alerts when you enter a new menstrual cycle phase.
- Premium features with Clue Plus (Clue Help Center)
With Clue Plus you get:
Better visualize your cycle patterns with period flow and cramps analysis, BBT charts to follow your temperature curve, and complete cycle overviews showing all your tracking data in one place.
- What is the report for my doctor? (Clue Help Center)
The report is included in the Clue Plus subscription but also available to free users as a one-time purchase.
- How to share cycle data with a partner, friend or family member (Clue Help Center)
Sharing your cycle with Clue Connect is currently a Clue Plus feature (available with our Clue subscription).
If you’d only like to view someone else’s cycle, this is available as part of the free version of the Clue app.
- What is Clue Community? (Clue Help Center)
Clue Community is a new feature that allows Clue users to connect with each other in a social forum.
Clue Community will be rolled out gradually.
Right now, it’s available to people using Clue Conceive mode in English.
We're now rolling it out to those who are using Clue Period Tracking mode in English.
You must be 18 years of age or older to use the feature.
- What’s new in the Clue app? (Clue Help Center)
In the release 299.0, we have:
You can now import your period data from Apple Health into Clue (but it won't overwrite periods that are already tracked in Clue)
Community feature: available in Clue Period Tracking Mode (gradual rollout, currently available to 10% of devices set to English)
In the release 275.0 we have:
Unlimited Custom tags for everyone
- How do I add, delete or rearrange my tracking categories? (Clue Help Center)
Customizing which categories you’d like to see in your tracking view, and in which order, is a great way to personalize your tracking experience and save time.
- How to personalize tracking with custom tags and notes (Clue Help Center)
Free users can create up to 5 custom Tags.
With Clue Plus, you can create unlimited custom Tags and add more detail to your tracking experience with the Daily Note feature.
- Can I import my data to the Clue app? (Clue Help Center)
At the moment, there's no direct way to import data from other period tracking or health apps into Clue.
- How effective is Clue Conceive? (Clue Help Center)
The technology’s algorithm, called DOT (Dynamic Optimal Timing), was tested by researchers at the Institute for Reproductive Health at Georgetown University (IRH).
- About Clue (Clue)
Clue collaborates with researchers at Oxford University on study on the impact of STIs on premenstrual symptoms
- What’s included in Clue Plus? (Clue Help Center)
Connect the wearable of your choice to sync your sleep, temperature and heart rate data with Clue.